"How many cares one loses when one decides not to be something but to be someone."
To separate oneself.
It is so much more to be someone than to be something. People remember people and the impact those people had on their lives -- they do not remember things. To be someone is to separate yourself from what is common. To separate yourself from being something in the world to being someone in the world. Being someone is rare -- being something is numerous. What do you want to be?